How much should Investors Share?

Illustration for how much multifamily investors should share in a self-marketed sale

How Much Information Should You Share With Other Investors?

The question a lot of active investors run into is quite simply this: how much about your leads should you be sharing with other investors?

We want to share an example a client recently told us, because it gets right at the heart of this.

This client wasn’t interested in smaller deals. They were specifically looking for opportunities of 100 units or more. But because they were active and visible in the market space, they kept getting deals passed their way that didn’t fit that criteria. Smaller unit counts. Not quite the class of property they wanted. The kind of deals most high-count investors would just quietly pass on and forget about.

Instead, this investor did something a little different. They knew plenty of other investors working in the same space, so rather than letting those wrong fit deals disappear, they actively passed them along to people they thought might actually want them. And they didn’t ask for anything in return. No fee, no favor owed, nothing. They simply wanted to help other investors move forward in their own journeys. They acted with a generous mindset.

That generosity came back around. One of the investors they’d helped eventually approached them with a deal of their own: a 150 unit property that was too big for that investor to handle solo. They asked if our client wanted to partner up and take it on together.

That’s a deal our client never would have seen otherwise. It only came to them because they’d built goodwill by helping someone else first, with zero expectation of getting anything back.

The takeaway here is pretty simple: if you give freely, it tends to come back to you, often in ways you couldn’t have predicted.

That doesn’t mean you should share everything with everyone. There’s a real difference between passing along a deal that isn’t right for you and giving away a strategy or process you’ve spent years refining. It’s fair to want to protect the things that actually give you an edge, so there’s definitely some balance to strike.

But when it comes to deals themselves, especially ones you were never going to pursue anyway, we’d encourage you to be generous. Share them. Point them toward someone in your network who’s a better fit. You’re not losing anything, and you might just be planting the seed for your next opportunity.

So if you’re actively investing, make it a habit to network and share what you can. Trust that it comes back around, because more often than not, it does. Generosity doesn’t lose.

If you’re looking for investment real estate throughout the United States, reach out to us (sales@clearmultifamily.com). We’re always happy to help. Or browse our current multifamily listings for sale to see what’s available right now.